Marketers Use Third-Party Mobile Apps
Although three-quarters of marketers use third-party mobile networking applications, most do not create their own customized apps or use mobile advertising, according to a new survey from...
View ArticleUK Online Video Viewing Rises 37%
UK web users viewed 5.5 billion online videos in February 2010, a 37% increase from 4 billion in February 2009, according to comScore Video Metrix data. (more…)
View Article‘Must Have’ and ‘Easy to Eat’ Displays Work Best
In-store promotional displays of inexpensive products that fall into the “must have” and “easy to eat” categories work best, according to research from The Nielsen Company. (more…)
View Article4 Ways to Identify and Cultivate Your Brand’s Mass Influencer
Mass influencers – you know who they are, even if you can’t necessarily identify them specifically. They are the prolific blogger or tweeter with a huge following or audience that not only reads him or...
View ArticleSocial Media Aids Customer Acquisition
Many B2C and B2B companies are successfully using social media networks to acquire customers, according to [pdf] the “State of Inbound Marketing Report” from internet marketing firm Hubspot. (more…)
View ArticleCross-channel Retailing Grows in Popularity
An increasing number of consumers are performing a wider variety of cross-channel retail activities, according to the Compete Online Shopper Intelligence study. (more…)
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